Marketers continually wrestle with determining the most effective ways to measure brand value and the influence a brand has over its consumers. A brand positioning, like a friendship, is a relationship. It is built on trust, communication, and respect and is primarily subjective and ever-changing. Table of Contents 1Digital Brand ValuationThe Nielsen Company2Brand Valuation – …
Building a brand’s recognition takes time and effort; a unique brand that captures the essence of your company requires a lot of careful consideration and planning. Constant effort goes into branding – or should go into branding – which you can see in your use of social media, newsletters, emails, and your website. Photo by Eva …
Source: FreepikVideo marketing on social media is a must. People love engaging with videos more than anything else on social media, including text updates and images. For example, 100 million videos on Facebook are watched every single day! That’s a lot of videos being viewed on this popular social network. So, as you can see from …
7 Best Practices to Use Video Marketing on Social Media Read More »
