Table of Contents Regular Mass MarketingWhat is Direct Response Marketing?Immediate Customer AttractionCompared To Traditional MarketingBrand Awareness – for TraditionalImmediate Sales – For Direct ResponseWhat the Key Elements of Direct Response Marketing Ads?A Proper HeadlineFocus on Your Customer’s ProblemNarrow Your Ad to More Personal And InformativeThe Offer As a key-factor of Your AdvertisementSome Typical Examples of CTA:The Benefits of Direct Response…
Table of Contents Get a Line of Credit for Your Local BusinessAlways Get It In WritingKeep Your Fixed Expenses Low and Your Variables High Making mistakes is a necessary component to finding success in your local business. Applying what you learn from those mistakes is required to sustain that success in video production. Throughout my career, I’ve made thousands of…
Table of Contents Can’t Means Never Could!Communicate Often With Your ClientsWe communicate with our clients in the following ways:Clients need information:Increase Sales By Offering Options When Communicate With Your Client Client Communication in Video Production Industry, as well as any other business, is very important. Clients, look to us as professionals to provide solutions to their problems. From the easiest…
Production process is not easy to compile. To be successful as a video business owner, you have to figure out how to produce numerous projects at profitable rates on a regular basis. Being busy is great, but without proper planning and execution throughout the production process, things can quickly get out of hand. Table of Contents 1. Get plenty of…
Ever see that Audi car dealership commercials where people are driving on the highway jump out of their cars and onto a truck carrying brand new Audis because they want one that bad? That video commercial is full of stunts, beautiful cars, and tons of special effects. Looks extraordinary!!! The budget on it must have been huge, far massive than…
About once a week we get a phone call from someone who is a recent college graduate with a degree in media production asking us if we have any media industry jobs opening. For many, working in video production looks like a great career choice. After all, we’ve all been told that you should do what you love and if…
Branded Video Content is a relatively new term that you hear tossed around a lot. It refers to internet content that is a combination of both entertainment and advertising. Basically, it’s an ad that people want to watch. Table of Contents Understanding the Internet in Case of the Branded VideoAn Idea That People Want to See a Branded VideoThe Concept…
Making video, be it a hobby or video business, can be truly satisfying. You have the ability with your video productions to make an audience laugh or cry, be amazed or simply be educated on a specific topic.You’ve probably invested a substantial amount of time and earnings from your day job to purchase all the resources that make-up your video…