Photo by Jeriden Villegas on Unsplash
If you run a construction company, you may hit a plateau when it comes to marketing. You may feel as though you have attempted everything but you’re still not getting the leads that you need.
This can be extremely deflating especially if your competitors seem to be doing well. There are many marketing strategies that you can use to get your construction company back into the game. Whether you are a microtunneling contractor or another type of construction firm they should give you the edge that you are looking for.
Let’s have a look at some of the methods you should use below:
Account-Based Marketing
If you haven’t heard of account-based marketing before, it’s all about narrowing down your marketing field and aiming your marketing at a few ‘big fish’ or repetitive clients. Particularly if they are your ideal customers. It may seem complex to get started, however, it’s quite simple.
You probably already know who your ideal client base is, therefore, you just need to pick a few of your perfect clients and tailor your marketing to suit their needs. Include emails, ad campaigns, and others to target each one directly. You should be able to convert more into sales and start seeing the benefits sooner rather than later.
Design And Implement A User-Friendly Website
Websites have moved far past it just being somewhere to find contact information. Websites are now the first place that people go to to learn all about you, your ethics, your products and services, and the see past work.
This means that it is an important tool when it comes to marketing. You need to treat it like a showcase of all your best work alongside great content that is engaging. It should also be informative and serve a purpose.
Customers will often go to a website to find out who, what, where, when, and why. You need to include decent navigation, good-quality design, a blog, a chatbot, videos, and a call to action.
If you want to learn more, check out this video:
Learn About Social Media Marketing
Many construction companies avoid social media, however, if you want to stand out it is definitely worth considering. Alongside a website, this is one of the main places customers will look to find out if you are a trustworthy company.
If you have a presence on social media you will be able to generate leads and create a stone brand awareness. LinkedIn, Facebook, and Instagram are a few good ones to try. Instagram is great for being visually focused.
It is a great way for you to showcase your work both old and new. It may not be as effective as Facebook or LinkedIn but it’s definitely worth adding to the list and tackling alongside the others.
These three marketing tips should help your construction company to come back to the top and stop you from being left behind by your competition. Are you using any other good marketing methods at the moment? It would be great to hear about them in the comments below.