If your business is looking for the secret to unlocking new levels of sales success, the answer could involve creating a new product.
However, it’s not enough to put work into researching and designing a product that could take your business to the next level.
If you want to reach the success you crave (and deserve) you must ensure your customers are excited about your new products.
So how can you do that? There is no singular answer to solve all your problems. Instead, plenty of ideas can work together to type your product and guarantee a renewed interest in your brand.
Showcase It
There is no better way to get customers excited about your product than by showcasing it. But you can't simply take photographs on your smartphone and post them online.
If you want to get people really excited about what you have developed, hire a CPG Photography (consumer packaged goods) firm for professional and creative quality.
These photos can help you show off your new products in high definition, which will give customers a clearer view of what you have done to get them excited about the release date.
Get On Social Media
For all its faults, no one can deny how important social media is for marketing in the modern world. Because of this, you need to get on social media to highlight your product and use hashtags across all platforms to boost engagement.
Most–if not all–of your customers will be on some social media platform, so it’s vital that you cover all bases to reach them. What’s more, the shareability of your posts and hashtags will increase its reach, so make sure it’s something people want to send to friends, family, and their feed.
Work With Influencers
You can also work with influencers to get the word out there about your new product. Considering how many people follow influencers, even those that are not famous worldwide, you can increase the number of eyes that see what your new product is simply by sending them a free sample of working with them.
Of course, some influencers charge a hefty fee for any endorsement, so make sure you have the funds available in your budget.
Hype It Up With Quality Copy
You cannot expect customers to get excited about your product by simply seeing photographs. The best products and marketing efforts combine with a fantastic copy to encourage excitement and build hype.
So what makes a good copy? At the very least, there should be no spelling or grammar errors, but you already knew that. You should also think about what words fit with the product. Picking exciting hype words like incredible, fantastic, or revolutionary might sound good, but they need to match the product.
Otherwise, you’re just using them for the sake of it. Make sure to finish any marketing pieces with a call to action, too.
Set Up Competitions
If you find that there isn’t enough hype for your product, you need to give people a reason to engage and get excited. One way to achieve this is through competition.
People love the idea of getting something for free, and most will already plan what they will do with this new product before they get confirmation of any competition wins.
You can set up a social media competition where all customers need to do is like, follow, and comment. From there, you can pick a random name and send them the product.
If you want to build excitement even more, hand out multiple prizes and encourage them to post a photo or reel of them using the product.
Support Local Causes
Every business can benefit from partnerships with local organizations. Like competitions, this gives you the chance to get people engaged with your new product but it also means the engagement is for a good cause.
Silent auctions or donations to local animal shelters or woman's aid non-profits are a great way to get your product noticed while doing something good. Since people want to feel like they are doing good, it makes sense that they will get involved.
Even if they don’t win, they will still feel they have contributed. You can even make this partnership long-term, meaning you will generate more funds throughout the years.
Excitement
Your customers may get excited about your new product naturally. After all, they trust your business and are eager to see what else you can offer.
However, this doesn’t mean you can’t still put effort into marking your new product to entice new customers or even encourage previous customers to see what you have to offer now.