Animation Marketing: What Every Business Needs To Know

Have you become a business owner? At this point, you undoubtedly know how challenging it is to create effective, appealing promotional materials. But, with the advent of the Internet, animation marketing is getting easier. Online videos make doing so very easy.

Read this piece to find out the best way to use animation video marketing to your advantage.

Videos should not end with an answer but instead with a question. When you open up a conversation this way, your animation will be more memorable. Their own comments will show up in their feeds, enabling more people to discover your animated video and contribute comments, thus increasing your exposure even more.

Three-minute animated videos are terrific for educational or how-to formats. Other videos should run at most 30 seconds. It is preferable to maintain the attention of the viewer throughout.

Make More Videos to Succeed in Animation Marketing

More than a single animated video is required. You will attract more visitors by continuing to provide videos on a regular basis. It would be best if you considered making a series of videos about your business. Focus on different parts of your business in each video.


Check out the comments on your animations. You have to respond to those comments and be respectful to your customers.

Demo videos are a great way to attract customers. If a customer has an interest in what you are selling, their ability to see a demonstration of the product is often all it takes to make a sale. This is also great for minimizing customer inquiries regarding features and use.

You only have 10 seconds to catch the viewer's attention, so make it count.

After you have them focused, they are sure to watch the entire animation. How do you plan on grabbing their attention? Your target audience helps determine this, as does the topic of your animation.

Be sure to solicit viewer feedback. Keep in mind that your overall aim is to draw a large viewership. Thus, if existing viewers need help finding your videos engaging or have ideas to share, it makes sense to pay attention. Using their ideas will help with your animation marketing and make them feel like a part of things.

Break down long videos into a series of small animations. More viewers will see your videos if you release several weekly episodes that do not last more than a couple of minutes instead of putting together a longer video.


 Make sure you provide your customers with relevant information. The point of creating your animation is to attract more customers.

Podcasts For Animation Marketing

Once you've grasped the basic concepts behind animation marketing and advertising through the Internet, you might be interested in creating a simple podcast on a typical weekly or monthly schedule. Podcasts are top-rated these days. Begin taking advantage of this newer niche. There are a lot of people who like to download podcasts to watch in their spare time.

You may have your transcripts and keywords all set with just the correct info, yet you still may need more time to be ready to post that animation. You want to ensure that your video is entertaining and will attract viewers' attention. If you can't supply this primary requirement, you must re-tool your plan.

You can look at videos that your rivals make. This is so you can stand out, not copy the competition. Come up with a list of unique and creative approaches you can use. The more time you can spend investigating other animations, the better insight you will gain into what it takes to stand out from the rest.

Make more than just glitzy animated videos. If you make many of these kinds of animations, they can be expensive. A better option is focusing on affordable videos that showcase something specific about your company. You could also hire a company to produce the animation for you or make it by yourself with a variety of online services such as Vyond. Constant collaboration with third-party animators could be very useful for your animation marketing.


Email your animated video to the people on your current customer list. This tells them that you have not forgotten about them.

Share Your Knowledge With Others

You are the best at doing whatever it is that you do. Why are you the expert? It should be clear that you are serious about who you are and what you sell, as well as your confidence in the quality and image of the brand. By doing this, your online viewers will want to check out more of your animation.

The tantalizing "See what happens next…" is animation marketing’s best friend. With the promise of a conclusion or further developments, viewers are given an excellent and irresistible reason for revisiting your page or channel. 

Connect your animations by creating a series on a single subject, such as cartoon educational animated videos. Don't use auto-play when you put a video on your website. Let the customer choose to watch or not.

You can look at animation videos on a mobile phone or a computer. Sometimes, sound may not be appropriate for the viewer's situation. Show them that you respect them by leaving the option open to them.

Take a different path. Ensure you do something that stands out from the rest of the competition. You will not get noticed using the same plot as everyone else. Do what it takes to stand out. Listen to ideas from friends and customers.


Just a few minutes, or just a few seconds? There is no set limit for video length, but shorter is usually better. The more concisely you can get your message across, the more likely it is that people will remember what you have to say.

You must check back in on comments and track the statistical data. Look at comments and views and find what is working for you.

Keep your animation positive. People enjoy what makes them feel better. It doesn't matter what your product is.

You can create a positive video. Making an animation can be done in several ways, such as giving your viewers compliments or telling them they have a strong work ethic.

Longer Videos For Animation Marketing

Remember that more and more people are watching videos on tablets, e-readers and smartphones. Unlike computers and laptops, these devices have considerably smaller screens and lower resolution. Mobile viewers are sure to be glad you thought about their needs.


Captions and titles are great to add to the editing process. This is a great way to get your animation started positively.

Focus on shorter videos for the most part in video marketing, but make sure to create longer, as well, that go into more depth. Those that are brief are meant to be something everyone can watch. Longer animations have to be more in-depth about specific topics, usually those that could benefit from more information and input.


You can easily see how animation marketing is the right tool to add to your business toolkit. There are literally billions of page views on the Internet each day.

It makes a wise choice to use it for marketing purposes. Use this advice, and you will see a noticeable boost in your bottom line due to increased viewership.