When a company's products don't fit the demands and preferences of its customers, its performance suffers dramatically.
Every company must focus on marketing its products to the right audience. Otherwise, it won’t be able to generate revenue and thrive in the market. To market your items effectively, you need to give your company and product an attractive tone to your target market and start to pay attention onto your brand positioning.
However, because of how time-consuming and expensive market research is, most businesses try to do without it. But if you do not understand your market, you'll almost always adopt a tone that most of your customers won't immediately connect with, thereby jeopardizing your brand's success.
For this reason, we conducted this extensive study to assist entrepreneurs in learning how different customers respond to organizations with contemporary, innovative tones vs. those with traditional ones.
Why Was This Study Carried Out?
We were keen to see which businesses clients preferred and how age differences affected their choices. So, we polled over 300 people and gathered information that made it easy to determine which brands various customer demographics in the market prefer and favor.
In order to achieve our study's goal, we polled American customers to establish whether they preferred doing business with companies that used classic and traditional brand tones or those that employed current and trendy ones.
Why Brand Positioning Significant to Your Company?
Choosing the proper brand positioning strategy is one of the most important decisions every business owner makes when starting or rebranding their company since it hugely impacts how customers interact with and perceive their brand. As an entrepreneur, you must focus on matching your brand’s identity, tone, style, voice, and value proposition with the demands of your target audience. And the primary element that is capable of enhancing these attributes is a distinctive brand name.
Picking a unique name that communicates the essence of your business should be your top priority if you want to build a strong brand for your business. So, whether you want to brainstorm or use tested and trusted Squadhelp premium domains, make sure the name you choose matches the essential principles of your company.
However, before developing a brand positioning strategy and naming your business, you must first research your target audience to establish the sorts of companies and services they favor. If the brand tone you chose does not resonate with your target market, your company will lose touch with its core user base, and competitors will quickly overtake you.
Let's Take a Look at Our Survey Results
To make it easier to apply the results, we divided the collected data into age groups. And, while the poll results weren't extraordinary, the comments we received were intriguing.
The following are the results of the 301 survey respondents who provided feedback:
- Younger customers, aged 25 to 34, love businesses with modern and trendy tones.
To get the best results from your business, you need to determine which age group your target market belongs to and use the results of this poll to tailor your brand to their preferences.
How Does This Survey Impact Your Business?
According to the findings of our survey, the majority of young people are captivated by fresh, fashionable, and cutting-edge businesses. If you intend to advertise your firm to a younger population, try giving it a distinct, modern, and creative brand to better connect with this group.
Consider the following brands: TikTok, KitKat, and Snapchat. These company names exude a youthful, vibrant attitude that Gen Zs absolutely love.
If you want to connect to an older customer demographic, like Older Baby Boomers and older Gen Xers, you must give your brand a classic tone, as Facebook, Dolce & Gabbana, Amazon, and Apple have.
Our survey shows you why business owners should carefully assess the tone of their brand and ask themselves, "Who do we want to reach?" before deciding on a name or brand strategy for their firm.
How Do Our Survey's Results Work in Practice?
Lululemon is a great example of a fitness clothing company with a strong brand. Lululemon's creative business strategy offers much more than simply apparel.
For years, the firm has given engaging brand interaction through courses, and its collaboration with Mirror—an interactive boutique fitness brand—demonstrates that the brand's creative spark is still alight twenty years after Chip Wilson, the company's founder, set the tone.
Hulu is another excellent example of a well-positioned brand, which they achieved by choosing a brand name that is both original and innovative.
It identified the appropriate tone for its brand's service and target audience, which are young individuals ranging from millennials to Gen Xers who are drawn to innovative, modern, and exciting firms.
And, given Hulu's 47+ million paying subscribers, it's very evident that their brand's name, which may be linked to "Hulu," the Hawaiian term for "gathering," and the Chinese phrase "Hu Lu," which translates to "embrace abundance," is pretty clear.
As a result, while positioning your firm, concentrate on constructing and developing your brand around the characteristics of your direct marketing. If you successfully achieve this, your firm will instantly stimulate the interest and loyalty of your consumer base.
Be Sure to Maintain a Consistent Brand Tone
The outcomes of our poll can help you build your brand, business model, tone, image, and personality. And while developing a great brand for your business will require time, effort, and expertise, maintaining a consistent tone can help your target audience trust your brand more quickly.
Grant Polachek is the head of branding at Squadhelp.com, a 3X Inc. 5000 firm that specializes in offering creative naming services. As the #1 brand naming platform, we’ve reviewed over a million brand names and built a list of the finest company names.
We've worked with a number of Fortune 500 firms and startups to come up with unique names that display the spirit and soul of their company.