Every small business owner knows the importance of creating a visually appealing logo and design for their business.
But did you know that when you consistently present your brand across all channels, you can increase your brand revenue by as much as 23%? Or that up to 89% of online shoppers say they're more loyal to brands that share similar values as them?
There are many reasons that make branding important for businesses.
But despite this, many small business owners underestimate the value of carefully cultivating an online presence and focusing on their values rather than promoting their next sale.
In the following article, we're looking at five reasons why branding and visual design aren't only practical but crucial for businesses looking to make it in today's digital environment.
Brand Perception
Unless they've purchased from you, most people will only interact and engage with your brand on a more superficial level.
For instance, the only time a person might see your brand's logo or name is when they're scrolling their Facebook feed, and they run across one of your sponsored ads.
When this happens, if your business doesn't have any well-thought branding, logos, ad copy, or imagery, the individual who's never seen your branding before won't likely get a good idea of what your brand is or has to offer.
On the other hand, when you have consistent branding that clearly and concisely conveys your brand's persona, people will have a much better perception of your brand, even if they've never heard of you before!
Building Trust
Have search on Google for a local business or service in your area?
If you have, you've probably found dozens of businesses or websites that claim to offer the product or services that you're after, but that doesn't seem to have any established website or online branding.
When you see companies or businesses with no proper branding, you most likely scroll right past, without giving them a second thought.
On the other hand, when you see a business or website with a visually appealing logo, graphics, and different designs, you'd be much more likely to consider clicking through to their website and contacting them.
In other words, branding helps build trust between your business and your target audience. And when your audience trusts your brand, you'll be in the best possible position to make that next sale!
Your USP
Finally, branding is vital for small business startups because it can help convey your unique selling proposition (USP), which essentially helps make your business different from any other business in your industry.
In other words, your Unique Selling Proposition is meant to inform your target audience that your brand and its products are better than your competitors in one way or another.
When you have a clearly defined USP, it'll be much easier for potential customers to know whether or not they want to deal with your business. In turn, this helps separate the window shoppers from those that are most likely to engage with your brand.
Small Business Startup Branding And Marketing
No matter how you look at it, branding can help even the newest businesses significantly impact their potential customers and clients.
When businesses take the time to create better branding and visual design solutions, they'll also be improving their overall brand perception, and they'll be building trust with their target audience by conveying what truly makes them unique.
So what are you waiting for? Get started today and make sure that your business stands out from the crowd!
Doris Jenkins