Marketers continually wrestle with determining the most effective ways to measure brand value and the influence a brand has over its consumers. A brand positioning, like a friendship, is a relationship. It is built on trust, communication, and respect and is primarily subjective and ever-changing. Table of Contents 1Digital Brand ValuationThe Nielsen Company2Brand Valuation – …
Source: unsplash.com table of contents 1Personalize Your Content 2Appeal To Their Interests 3Keep Track Of Their Information 4Make Them Feel Welcome5Listen To Their Concerns 6Connection If you want to increase your brand’s reach, you need to look at how you connect to your customers. Many businesses have tried (and many have failed) to connect with their base, and this …
Building a brand’s recognition takes time and effort; a unique brand that captures the essence of your company requires a lot of careful consideration and planning. Constant effort goes into branding – or should go into branding – which you can see in your use of social media, newsletters, emails, and your website. Photo by Eva …
Source: FreepikVideo marketing on social media is a must. People love engaging with videos more than anything else on social media, including text updates and images. For example, 100 million videos on Facebook are watched every single day! That’s a lot of videos being viewed on this popular social network. So, as you can see from …
7 Best Practices to Use Video Marketing on Social Media Read More »
Branded Video Content is a relatively new term that you hear tossed around a lot. It refers to internet content that is a combination of both entertainment and advertising. Basically, it’s an ad that people want to watch. Table of Contents Understanding the Internet in Case of the Branded VideoAn Idea That People Want to …
