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Launching a business focusing on sustainability and social good can feel like you're working against the odds. However, as more and more people become aware of the problems facing us and the planet we live in, there's never been a better time to launch an eco-friendly business.

Sustainability has become a key selling point for many businesses, so much so that companies that don't have an eco-friendly business are coming under increased scrutiny from consumers. The rise of online review sites means that unethical companies that put profit above everything else get raked over the coals by their customers, who prefer businesses that champion sustainability as standard practice.

Build a foundation for your business with consumer research

There are many ways to approach launching a sustainable business, but one of the best starting points is to do some serious research on your target audience. Understanding who your customers are and what they want from your business will help you create a strategy tailored to their needs, making it far more likely that you'll succeed with your business from the get-go. Researching your customers will also help you understand what sustainable products and services they're after. For example, you might find that customers prefer to buy environmentally-friendly cleaning products online rather than in-store.

Start marketing before you start trading.

In many ways, marketing is the lifeblood of any business, but for sustainable companies, it's also a crucial part of the pre-launch process. It doesn't matter how sustainable your business is or how great your product is if no one knows it exists. Sustainable businesses can often get a bad rap, so you must position yourself as the eco-friendly option from the very beginning. Getting your brand and marketing strategy right before you start trading will ensure you hit the ground running and don't waste time having to re-position yourself once you've started trading.

Research all suppliers

The companies with whom you work are an extension of your brand. If you're committed to sustainability and social good, you should demand the same from your suppliers. All of your suppliers must be ethical so that your business is upheld to the same standard. You have no control over what suppliers your competitors use, so you must research all of your suppliers so you can be confident in the companies you choose to work with. If you already have a supplier you trust, but they don't meet your sustainability requirements, don't be afraid to look elsewhere. You must put your morals before your profits.

Don't be afraid to pivot!

Sustainable businesses are all about adapting to suit the needs of the people who buy your goods and services. If you've done your research and you know your customers, you should be able to gauge how they'd like you to evolve as a business. If you've been in business for a while and you notice that customers want more from you, don't be afraid to pivot your business and update the things people want from you. This is a great way to show your customers that you care about what they have to say, and it also shows that you're adaptable to change, which is a crucial trait for any business.


As a sustainable business, you're probably more interested in being ethical than trendy. However, being innovative can often push the sustainable message further. It's not all about you aiming to be as carbon neutral as possible; it's about helping others get there too. Always be on the lookout for ways to improve what you do, meet a demand in the market and spearhead new greener technologies and materials for increased sustainability. Getting advice for well-versed Corporate Law lawyers can help to avoid any potential issues with upcoming new product launches or other issues you might face


Launching a sustainable business is a great way to impact and make money positively. However, there are a few things you need to keep in mind when getting started to make sure that your business is booming.