The deeper into grow your socials the more you gonna love social media. Sure, 90% of all new visitors are finicky. They would rather stumble on to the next page than read what you have to say. That’s OK.
I get the same way sometimes. It’s that rush. You get that shot of adrenaline right before you see what StumBleupon picks for you next! And if you experience what I just described – there are doctors out there. Good ones. :0)
Unfortunately, a lot of marketers treat social media as a dumping ground much the same way they treat television advertising and radio ads. They produce something, get it out to the masses, and forget about it. Their job is done. Why stick around?
To grow your socials In social media, persistence is everything. I’m not talking about hitting a girl you like over the head so that she comes home with you. I’m talking about joining the conversation.
What You Mast Do To Grow Tour Socials?
You Must Give To Get
If you ever want to see any sort of return from social media, you HAVE to give some to get some. That means trolling Twitter and replying to conversations you like. That also means digging a few stories a day that you particularly enjoyed.
To understand this principle, we must first comprehend the dynamics of social media. Social media platforms are essentially online communities where individuals, businesses, and organizations interact, share information, and build relationships.
The value of your social media presence, therefore, is directly proportional to the level of engagement and interaction you have with your audience.
The principle of "you must give to get" in this context is about offering value to your audience. This could be in the form of informative content, engaging discussions, insightful comments, or even giveaways and promotions.
By giving value, you are not only establishing a positive relationship with your audience, but you are also positioning yourself or your brand as a reliable and trustworthy source of information or services.
In return, your audience will reciprocate by engaging with your content, sharing it with their network, and ultimately helping you grow your socials. This could manifest in various ways, such as increased followers, higher engagement rates, improved brand awareness, and even potential sales or partnerships.
If you want traffic and grow your socials, start by participating in the community…
Commit A Block Of Time
Time is valuable if you wanna to grow your socials. Both to you and the people who follow you. Set aside an hour a day to build friendships through social media. Help promote someone else’s work. Leave a comment on a blog post. Buy an ebook that someone is promoting.
Don’t be afraid to leave a trail.
Committing a block of time to social media is more than just setting aside a few minutes or hours each day to post updates. To grow your socials, It involves a strategic approach to planning, creating, and scheduling content, engaging with your audience, monitoring your social media performance, and tweaking your strategy based on the results.
Firstly, planning and creating quality content requires time and effort. You need to research your audience, understand their preferences, and create content that resonates with them. This involves a deep understanding of your audience demographics, their online behavior, and the type of content they engage with.
Secondly, engaging with your audience is crucial for building relationships and fostering brand loyalty. This means responding to comments, answering queries, and acknowledging feedback. This level of engagement requires time and commitment, but it can significantly enhance your brand's image and credibility.
Thirdly, monitoring your social media performance is essential for understanding the effectiveness of your strategy. This involves tracking metrics like engagement rate, reach, and conversions. Based on these insights, you can tweak your strategy to optimize results.
What Grow Your Socials? Be Transparent
Be truthful and honest. People are smarter than you think. When you incessantly promote your own work, people will unsubscribe and unfollow pretty quick. Remember, if something is valuable to you, chances are someone else might appreciate it.
In the quest to grow your socials, transparency is of utmost importance. Transparency in this context means being open and honest about who you are, what you do, and why you do it. It's about showing your audience the real person or business behind the social media profiles.
This can be achieved by sharing behind-the-scenes content, responding to comments and messages in a timely and genuine manner, and being honest about your successes and failures.
Transparency helps to build trust and loyalty with your audience. When people feel that they know the real you, they are more likely to engage with your content and share it with their own followers. This, in turn, helps to grow your socials.
Understand That the Internet is Different
The web is a living, breathing thing. It isn’t newspaper advertising; nor, is it a TV commercial. You can’t control what your message is going to get morphed into. It’s that simple. So be prepared for foul language and someone saying they don’t like your product or anyone associated with it. It happens.
It sucks, but it happens.
To grow your socials, understanding these characteristics is key.
First, it's important to create content that encourages interaction. This could be through asking questions, creating polls, or sharing content that resonates with your audience.
Second, it's important to respond promptly to comments or messages, showing your audience that you value their input and are willing to engage in conversation.
Third, it's important to encourage user-generated content, whether this is through hosting contests, sharing user photos, or simply asking for feedback.
Social Media Isn’t an Analytics Darling
Contrary to what a lot of marketers will tell you, the true benefits of social media don’t lie in analytics. They lie in branding and promotion.If you land on the front page of Digg, your site will get 50,000 visitors in an afternoon. How many of those people stick around for more than 2 days? Maybe 200.
Instead, think of it as exposure. 50,000 were exposed to your message. The second time they come across it, they might stay. They might buy.When you walk into Macy’s and see a $350 Ralph Lauren jacket, do you immediately buy it? No, you think about it. You visit it again. You check your bank account. You ask your friends. Then you make the purchase two weeks later.
Be Relevant
Because if you’re not relevant, you’re becoming spam and everyone hates spam.
Being relevant is not a one-time effort. It requires constant monitoring and adaptation to the changing needs and interests of your audience. It involves staying updated with the latest trends and developments in your industry. It demands that you keep your finger on the pulse of your audience and tailor your message to their evolving preferences.
Being relevant also means being timely. If you want to grow your socials, your message should not only address the current needs and interests of your audience but also anticipate their future needs.
This involves understanding the trajectory of your industry and the potential challenges and opportunities your audience may face in the future. By being proactive and forward-thinking, you can ensure that your message remains relevant and valuable to your audience over time.
Stay Consistent
Building your business to grow your socials is all about brand recognition and for that to happen you must stay focused on your message and your audience.
There are millions of blogs out there and it is tempting to sign up for hundreds, but it is better just to stay grounded and actively participate in only a few that way you can build a following easier because you’re focusing your efforts instead of spreading yourself out too thin.
Another good idea by Seth Godin is to take into consideration the picture you use on your social media sites and what it says about you both personal and professionally.
Learn, Unlearn, Re- learn
Learn – Spend some time up front to understand the basics. Know the technologies, the principles of communication, and the history of social media. Understand what your customers are using to solve their problems today and how your competitors are grow their socials to solve problems.
Un-Learn – Whenever social media makes you uncomfortable, write down what it is you “know” is making you nervous. Based on what you “learned”, consider “un-learning” or releasing this orthodoxy. You are going to have to change some of your long-held beliefs to be successful.
Re-Learn – Now that you’ve identified what’s holding you back and created some holes of knowledge to fill, go out and re-learn what you’re missing. You’re obviously approaching advertising differently now, so now go do some research to see what tools and frameworks you need to apply going forward and grow your socials in a right way.
Conclusion
Social media marketing will get better. It’s still too new. As more time goes by, there will be more tools that help you slice up the metrics and more services that will be launched. The fact remains, you need to interact to grow your socials. You need to participate. And there’s no better time than now to get started.