These days, more and more people that shop online make use of lots of different resources to determine if a store is worth their money. In order to validate a brand or store, they’ll look at everything from their products to the message that they want to say with their items. One of the best ways for someone to learn more about a brand is to look at the “About Us” page on its website. But what exactly do you write on one? In this post, we’ll be taking a look at how you can create a fantastic business description that will draw in more potential customers.
What’s the Point of an About Us Page?
An About Us page has one simple purpose; to inform customers about the business, what they sell, and perhaps any kind of message that they might have. The About Us page is usually one of the first things that someone will look for and browse because it gives them a better understanding of the business that they want to buy from. Once they’ve confirmed that it’s a business that is worth their money, they’re far more likely to buy products from you and even tell their friends and family members about it.
Does an About Us Page Need to be Long?
Not really. An About Us page can be quick, snappy, and ultimately straight to the point. However, some businesses may benefit from a much more descriptive About Us page. For example, if there’s a long history involved, then it might help to explain where the business came from, how it reached where it is today, and also where the business might see itself in the future. Something customised like this can certainly work, but it all depends on the type of business that you’re running.
What are The Important Things to Put on Your About Us Page?
So without further ado, let’s take a look at the most important things to have on your About Us page.
Talk About Your Company
An About Us page should be somewhat personalized. It’s a fantastic way to talk about the history of your brand, the message that it carries, and also explain a bit about how the business came to be. Telling a little story like this can be a fantastic way to spread your brand and get noticed. In fact, you may even go viral if you create a succinct and fun description for your business.
Have Your Contact Information
Contact information is very important to have on an About Us page. Listing your address, email, phone number, and other related information is essential because it helps people locate your business. However, if you’re still a relatively small business then you may want to use a service such as https://physicaladdress.com to create a virtual address. This will help improve your overall reputation because you’ll have a physical address, and you can even choose for it to be somewhere reputable like a famous business park or city.
Describe What You Sell
So now that you’ve established what kind of a business you are, it’s vital that you talk about what you sell as well. This is a lot more complicated than just telling them about your flagship products and services. You’ll have to think about your business model, how to explain it to people, and also what benefits they can expect from using your product. Writing technical information can also be helpful, especially if your products are focused on the technology sector.
Persuasive Content Can Help Too
Persuasive content usually refers to anything that is written in a way that is supposed to persuade the audience to take action. However, it can also be media such as a comic strip or an instructional video. When this type of content is used correctly, it can provide a strong start for your business because it gives people something to relate to. Just make sure you don’t clutter your front page with all of this content because it can be quite jarring.
At the end of the day, not all websites need an About Us page. In many cases, the page just explains the brand in a bunch of generic text, but trying to create something more out of these opportunities can be a good habit to have. Hopefully, this post has given you a few ways to write your own About Us page by including some of the most important components to have.