Every business that relies on online traffic knows the importance of having an SEO campaign. However, it’s important to keep in mind that merely having an SEO strategy is not enough.
To get the results you’re looking for, you’ll need to have an effective SEO strategy. And those can be difficult to come by.
After all, there are a lot of companies looking to rank highly on Google (and other search engines). If your strategy isn’t as effective as you’d like it to be, then take a read below, where we outline some of the common mistakes that companies make.
You’re Using Outdated Methods
Just because your SEO strategy worked once, that doesn’t mean that it will today. After all, the SEO world is always changing, and what was effective several years ago could well be outdated (and thus ineffective) today.
If it's been a couple of years since you updated your strategy and you’re noticing that your results are beginning to go down, then it’ll be time for an update. Once you’ve brought your campaign in line with modern standards, you should notice results.
You’re Missing Key Areas
You could well be doing some aspects of your SEO extremely well; but if there are aspects that you’re not doing well, or, indeed, not doing at all, then it’s likely that your website’s SEO credentials aren’t as robust as they could or should be.
Of course, unless you’re an SEO expert, then it’ll be difficult to pinpoint what you’re not doing that you should be doing. In that case, it’ll be best to work with an SEO agency that conducts SEO audits; they’ll help to identify gaps in your marketing which, once you’ve plugged them, should result in better results.
All Your Links Are Low-Quality
There’s more than one way to boost your website’s SEO. While your on-site SEO steps are crucial, it’s also important to think about your off-site SEO, too. You’ll likely know that it’s worth investing in backlinks for your site since they can really help to galvanize an SEO strategy.
However, keep in mind that, in some cases, backlinking can have a negative impact on your SEO. Google looks for links, not from any old site, but high-quality sites. If all your links are placed on websites that Google considers spam, then you won’t get the results you’re looking for.
Your Content Is Poor
Finally, take a look at the quality of your content. Everyone knows that blogs, how-to guides, and a website’s copywriting all have a big impact on its ability to rank well on Google. But if all that content is low-quality (as in, poorly written, full of factual errors, not helpful, etc.), then it won’t look good in the search engine’s eyes.
Google is increasingly looking to push great content towards its users. As a result, you’ll need to do more than simply write a quick blog post that has some keywords thrown in. It’s all about putting together engaging, well-written content that’s genuinely useful.