YouTube is one of the most popular websites on the internet. In fact, the media site boasts 2.1 billion active monthly users.
That means if you are looking to boost your brand, you definitely need to be harnessing the power of YouTube.
Okay, but how exactly do you do that? Here are a few good ideas:
Work With an Influencer
Perhaps, the best way to boost your brand via YouTube is to partner up with an influencer in your niche. Influencers have a lot of sway over their audiences, is if they are seen using your products and services, or outright endorsing them, then you will be able to increase awareness of your brand, while also presenting it as something that is attractive to have, which is exactly what you need to to to make your brand a big success.
Narrative Video Ads
Narrative ad video production is becoming very popular right now. They are great at boosting your brand image because they take a deep dive into your company and what it does, and present that information in an audio-vidual way that is eye-catching and easy to understand. They are also perfect for embedding into YouTube videos within your target niche. So, be sure to check them out.
Produce Informational Videos
Many people use YouTube tutorials to teach them how to do everything from learning how to crochet to how to unblock the sink. A good way, then to leverage the kinds of things your customers search for, and the power of YouTube is to create your own how-to videos and tutorials relating to prominent topics within your niche.
So, if you run an essential oils company, you could make videos showing people how to make their own blends or make candles or use lavender oil for a good night’s sleep for example. Then, whenever someone is looking for that kind of information, they will see your brand and your videos and thus come to see you as an expert within your sector. This will help to cement your brand as a brand that can be trusted.
Make a Viral Video
If your video goes viral, millions of people will see it and the name of your brand will be well and truly out there. Of course, it is hard to predict what kind of content will go viral on YouTube and what will not, which is why you may want to hire a creative team to help you come up with a funny video or a unique take on your topic that is likely to take off.
Film Testimonials
Filming testimonials whereby your customers talk about their experiences with your brand and why they love it, can be a powerful tool in bringing more customers to your door, and it is so easy to do.
As you can see, there are so many ways you can leverage the popularity of YouTube to raise awareness of your brand, and the more of them you add to your marketing strategy, the more successful you're likely o be. So, what are you waiting for?