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Optimize your website!

New technology changes, updates, and trends are constantly emerging on the web. One of these is the way search engines now use machine learning to find content that users will enjoy. With more and more people turning to the internet for information, it’s important to always be on top of your game with design and content updates.

What is Google Update

Google Update is a feature of Google Search that helps you keep your websites up to date with the latest changes from Google. By using Google Update, you can automatically receive notification when important changes are made to the search engine results pages (SERPs), as well as webmaster tools and other resources. Additionally, you can use Google Update to review and approve changes made to your website by others.

If you're not already using Google Update, now is a great time to start.

Categorizing Pages and Content

The latest update to Google’s search algorithm, named Hummingbird, emphasises the importance of website categorization.

According to a recent study , 83% of responders say that they’re more likely to visit a site if its content is neatly categorised and well organised. Categorizing your website’s pages and content can not only improve your SERP ranking, but also encourage users to explore more of your content with marketing services

To help you get started, we’ve put together a list of some of the best tools for categorizing your website 

Google CSE (Custom Search Engine) plugin:

This tool helps you easily create custom search engines that focus on specific categories or topics on your website.

Yahoo! SiteBuilder:

This tool allows you to easily create custom templates for different types of websites, including e-commerce stores, blogs, and news sites.


This tool provides a drag-and-drop interface for creating custom pages and posts on your website. 


Forest is an open source blog platform that helps you easily create custom blog layouts and write custom.

Updating your WordPress Theme

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If you're like most website owners, you probably update your WordPress theme on a regular basis. But did you know that Google also updates its search algorithms regularly? That means that if you're using older versions of WordPress themes, your site may be ranking lower in search results.

To maximise your rankings, make sure to update your WordPress theme to the latest versions. You can find the latest updates for popular WordPress themes on the ThemeForest website or by searching for "theme update" on Google.com.

If you've never updated your theme before, there are a few things to keep in mind. First, always backup your current theme files before updating. Second, make sure to test your site after updating by loading it in a browser and checking for any errors. And finally, make sure to syndicate your new theme URL (the URL of your site without the "http://" prefix) to all of your social media accounts so that people can find and install it easily.

Optimizing Images

Google has announced changes to its image search algorithm that could impact your website’s ranking. Beginning January 10, 2019, Google will begin using a new algorithm that penalises websites for having low-quality images. The change is likely to have a significant impact on how well your website ranks in image searches. 

To help you optimize your images and ensure they meet Google’s new quality standards, here are some tips:

1. Use high-quality images. 

Google wants images that are both large and high resolution (at least 2000 pixels wide and 3000 pixels on the longest side).

2. Use alt text. 

Alt text is an important tool for informing search engines about the contents of an image. If an image doesn’t have alt text, Google may not be able to provide enough information about it to properly index it. Include a brief description of the image and include alt text in the <img> tag.

3. Use keywords in your alt text. 

Including relevant keywords in your alt text can help improve your website’s SEO by directing users who are looking for related information to your site.

Optimizing Your Site for Mobile Devices

Google released a slew of updates to their search engine algorithms in March, including an emphasis on mobile-friendly websites. 

Now is the time to make sure your website is optimized for mobile devices, as Google will begin punishing websites that do not take advantage of these updates. 

There are a few things you can do to make your website more mobile-friendly: 

  • Minimise the use of Flash and Java, which can slow down webpage loading times on mobile devices

  • Make sure your website's fonts are large enough to be readable at a small size

  • Use clear, concise text instead of including too much information in a small font

  • Create separate pages for different types of content (such as blog posts, product listings, and photos) so that they load more quickly.

  • Enable Google's "mobile friendly" option on your website


First and foremost, make sure that you are using the correct URL structure. The most popular URL structure is www.domain.com/category/subcategory/. Make sure that all of your pages use this format, as well as include the www prefix and use the correct domain name. This is how SEO works.

Additionally, to getting traffic to you website, make sure that you are using the correct keyword research tools to help you determine what keywords to target on your website. There are a number of tools available, including Google AdWords Keyword Planner, Google Trends, and SEMrush Keyword Tool. Once you have determined which keywords to target, be sure to add them to your content throughout your Website development and Design . 

And finally, make sure that your site is optimized for mobile devices. Many users now access the internet from their smartphones and tablets, so it is important that your site looks good and performs well on these devices as well. Check out our blog post on optimizing websites for mobile devices for more information.

Author: Shiv Gupta

Shiv Gupta

Shiv Gupta

Founder and Head of Growth at Incrementors

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.