The Main Purpose of Commercial Video (Drive Sales for Your Business) - ArtClip

The Main Purpose of Commercial Video (Drive Sales for Your Business)

At ArtClip, we love to craft, create, produce and release high-quality commercial video that promote business’ brand: their products, their services, and who they are as an organization.

We love to tell stories and encourage viewers to take action. However, before we can do the work to produce a video for a business or organization, we must work together as a team to define the video’s intended purpose.

Here are just a few intended purposes:

TO SELL

Maybe you have a brand new product that you have developed. You want to announce this product and encourage people to purchase that product.

TO REINFORCE YOUR BRAND

You might also want to communicate who you are – your values, your images, your staff, or the distinct qualities of your business – through a video.

TO INFORM

You can use video to inform viewers about your industry and what they should be looking for when they hire or purchase an industry-related item/service/etc.

What is your purpose in producing a video? 

Understanding how you want to communicate means defining your purpose. Otherwise, you will produce a plain vanilla video no one will be interested in watching.

If, however, your commercial video contains interesting visual elements as well as a laid-out storyline, it will accomplish what you’d like it to accomplish. 

Artclip-Media-Production-Purpose In Producing A Video

The benefits of defining your video’s purpose include:

VIEWERS FINISH WATCHING

If you define your motivation and subsequently create a high-quality video, viewers will finish watching the video. This, in and of itself, is an accomplishment.

MEMORABLE STORYLINE

Once viewers have watched your video, you want them to remember it. People tend to remember compelling and/or humorous stories.

VIEWERS TAKE ACTION

Artclip-Media-Production-Purpose In Producing A Video

You want your business’ investment in a video to incite viewers to some sort of action. If you create a quality video, they will take the action you tell them to take.

Creating videos to promote your brand involves defining your purpose before creating a story, producing a video, and getting it out to viewers via several media platforms.

We’re Toronto Based Media Production Services  Specializing In Producing a Video

What is it that you need?

It’s the first question we’ll ask. If you are a network executive, then most likely you were referred to us and already know what you want and need.

If you are a producer, then you know what you want, but your client might not. Either way, we have been there and done that. 

The question is, how much aggravation would you like us to alleviate for you? Our job is to support your project in any way that makes your life easier.

We are a resource, whether it’s for creativity or a place to find the best craftsmen in the industry.


Artclip-Media-Production-Purpose In Producing A Video

Turnkey solution to all of your indie production filming challenges It is not just creating interesting, engaging and memorable multimedia. Yes, that’s what the end should look like. However, it's all the work in between that gets you from your concept to that end product that separates the men from the boys (or girls from the women!). 

This is all further complicated by the many forms to shoot and post in. Years ago, it was a bit more simple, there was the only film. Today we are managing video production shoots as well as digital cinema. You won’t find any of the amateur nonsense on our sets. So, at least that part is easy for us.



Our team has the talent and toolset to get your job done correctly the first time around!
We can’t wait to start working with you. Please 
reach out to us today!

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